#1 - Cohesive Customer Service

A strong and cohesive customer service strategy starts with Marketing and Sales working together to understand what the customer wants, then creating relevant messaging speaking directly to them.

Over emailing, over calling, or information about irrelevant products or services can alienate potential, profitable clients.

A CRM system that works effectively with poignant, impactful messaging produces results rather than unwanted telemarketer calls or irrelevant email blasts getting routed as spam.

How is your data working for you? How is your customer communication? Is your message concise, clear and consistent from marketing and sales? Spend time with this piece of your strategy, it will be time well spent and your customer's will thank you for it.

Picture1.png

Create A Customer Love Fest 

Referrals are free and should be where the majority of new business comes from.

#2 - Simple, Engaging Content

Relevant content will provide you with new leads that you can nurture through the sales funnel. But you can't bore someone into buying your product. It takes understanding your client to enrich the message with a personal touch.

Give your clients free insights. 

Create short, personal demos speaking directly to your client. Don't present an irrelevant 30 minute sales pitch, or send emails failing to recognize your product's benefits.

Deal in the medium your client asks for. Believe someone when they tell you what they want.

Provide Original Value With Answers

If you aren't providing innovative content that's ok, but provide how-tos

#3 - Nurture A Meeting Of Minds

Respect for the Sales and Marketing functions is paramount for an effective business, they are the same function, and in my experience a team who can communicate and work together will bring the most success. So many businesses spend much wasted time in a push/pull battle of wills between the two departments. This is unnecessary.

Foster a culture of respect and communication. Foster the celebration of sales wherever they come from.

One Function, One Goal

Culture is important and teams that collaborate create a better customer experience.

Need Assistance?

 - On-boarding a CRM system
 - Website overhaul
 - Content revamp
 - Culture re-training
 - Email automation
 - Analytics consulting

Lean on my experience to elevate your marketing and boost sales.

e - jo@acrossthepondmarketing.com
t - 917-478-2041